When it comes to customer loyalty, simplicity is key. Research by Gartner shows that 96% of customers who encounter high-effort service interactions, meaning a high amount of effort is required of them to resolve a service issue, become less loyalcompared to just 9% who enjoy low-effort experiences that require less effort on their part. This data highlights the importance of ease, especially when making decisions during emotionally challenging timessuch as planning a funeral. In the funeral industry, where emotions run high and time is often short, providers should place families at the center of decision-making and strive to make the process smooth and virtually painless. These efforts can include upgrading facilities, enhancing services and using technology to ensure every need is met. At Southern Cremations Funerals, we believe that one of the most powerful solutions is offering all-in-one funeral, cremation and cemetery servicesoften referenced as combo locations. This approach not only helps reduce stress but also provides a more affordable, seamless experience for families during their time of grief. The Benefits of Combo Operations Combo operations, which bring together funeral, cremation and burial services under one roof, are a significant advantage in the funeral industry. Over ten years ago, a report from the Cato Institute showed that those states who allow combo operations help consumers save millions of dollars. The report highlighted that many families are willing to travel farther to reach combo locations due to the convenience and savings. As Noted in the Report The empirical results imply that consumers, on average, are willing to travel farther to reach combos. They travel 32.7 percent farther, on average, to reach combos relative to stand-alonesa distance of approximately 2.4 miles. Consumers are voting with their feet (and gasoline), clearly revealing that many of them prefer combination firms. In Georgia, where we are proud to operate, combo services are fully legal. At Southern Cremations Funerals, we offer comprehensive funeral and cremation packages, including burial or the internment of ashes, that provide families with a single point of contact during an otherwise stressful time. Heres how this model benefits the families we serve: One Call Does It All With a single phone call, families can make all the necessary arrangements, allowing them to focus on grieving and celebrating their loved ones life without worrying about logistics. Streamlined Process Combo operations eliminate the need for families to visit multiple locations, repeat information or coordinate between different providers. Everything is handled efficiently in one place. Transparent Pricing Combo packages provide clear pricing from start to finish, which helps families avoid hidden costs and overspending. Cost Savings Families can save money on services like transportation and funeral escorts, which are often required when using separate funeral home and cemetery locations. Reduced Coordination Errors With everything managed in-house, theres less chance for errors or miscommunication between service providers. Convenient Location All services are in one place, saving families the added emotional strain of traveling between venues. Efficient Pre-Planning Whether planning for the future or making at-need arrangements, combo locations offer a streamlined, time-efficient process. The Power of Choice At Southern Cremations Funerals, we recognize that every family is unique. Some may prefer a simple cremation, while others want a traditional burial service with a stainless-steel casket. Some families choose a columbarium to house cremated remains, while others prefer scattering them in a meaningful place. Our combo locations in Fairburn, Marietta and McDonough are among the only providers in the area that offer a full range of servicesfuneral home, crematory and cemeteryall in one. We believe this comprehensive offering leads to more affordable options and greater convenience, ultimately delivering a better customer experience. Por favor contáctenos para saber mas. We would be honored to serve you. Miguel Brotns Cano Chief Operating Officer Graduate in Economic Sciences, and an expert in quality and environment, Miguel has over 20 years experience in funeral and insurance management at Grupo ASVmainly tied to health transportation, insurance businesses and funeral services. Miguel has served as the General Director and CEO of Limbo Disseny, whose mission is to offer innovative and environmentally friendly funeral solutions. In Spain, he served with the International Cremation Federation (Europe) as a work subcommittee member; on the Association of Public Companies of Funeral Homes and Cemeteries board of directors, the primary Spanish association of funeral providers; and on the CNT-190 of UNE and Group of AENOR committees helping to develop funeral-industry certification models in environmental and social sustainability.